About
I was drowning in
my own business.
Then I handed the boring half of it to agents, and got 20 hours a week, 25 kilos and my evenings back. This is what I learned doing it, in public.
I run FounderFunnel, which grows founders’ audiences on X and YouTube. For a long time every part of that ran through me.
The work was good. The business was not failing. It was just taking all of it. My health was going. I had stopped going to the gym. I was not seeing much of my wife or my family. Revenue was the only number I was watching, which is a bad sign on its own, and it was not going up either.
I was working in the business. I could not get far enough above it to work on it.
The first thing I automated was boring
Not an agent. Not a system. Sending emails. Making PDFs. The grunt work that ate a morning and produced nothing anyone would ever notice.
That bought back a few hours, and the few hours bought attention. Then it got less boring: lead scrapers, email automations, social media research. Each one took something off my desk that had only ever been on my desk because someone had to sit at a desk to do it.
What it added up to
About 20 hours a week back. 25 kilos down. And one agent, which reads my inbox, finds the best opportunities and answers them, brought in $10,000 in a single week.
I filmed that one while it happened, so you can watch the build rather than take my word for it. That is roughly the deal with everything here.
The agent, the three upgrades that made it reliable, and the week it paid for itself.
The order surprised me. The time came first. The health came after the time. The revenue came last, and it came because I was finally spending my days on the business rather than inside it.
Why this site exists
A video is a bad reference. You cannot search it, you cannot copy a prompt out of it, and you cannot skim it at work while someone is waiting on you.
So every video becomes a full write-up here: the exact prompts, the code, the settings, the things that broke, and whatever I showed on screen ready to run. If you would rather build the thing than watch someone build it, the written half is the useful one.
What I am doing now
Still building, still filming it. Everything I make now gets shipped, filmed and written up, including the parts that do not work. This site is one of them. It was built in public, and the write-up will end up here like everything else.
I am not finished, and I do not think the interesting part is finished either. If you are somewhere in the middle of the same thing, replying to any email I send reaches me directly. I read them.